App Development Approach for Your Startup: Types and Strategies
Published at August 17, 2023

Are you a startup owner? If so, you must choose the right app development approach for your startup. The decision can be overwhelming, but it is important to take the time to consider all the options.

The app development approach is the method or strategy used to create a mobile application.

One survey reports that as of Q1 2023, 316 startups in Malaysia, most of them are focusing on mobile app development.

Different app development approach has pros and cons. The best one for your startup depends on your needs and goals. Research and input from experts are key to making an informed decision on product features.

Keep in mind that the right app development approach can make all the difference in the success of your startup.

Therefore, to choose the best approach, you need to have a deep understanding of app development approaches as well as app development strategies.

Types of App Development Approach

Before diving into the details of app development strategies, it is important to understand the different app development approaches for startups. 

There are three main app development approaches:

1. Native App Development

Native app development is building an app using the programming language specific to a particular platform, such as Java for Android or Swift for iOS.

However, native app development requires separate development for each platform, which can be time-consuming and expensive.

Here are some of the pros of native app development:

  • Better performance and user experience
  • Access to platform-specific features
  • Faster and more responsive apps

Here are some of the cons of native app development:

  • Requires separate development for each platform
  • Time-consuming and expensive
  • Not as portable as cross-platform apps

2. Hybrid App Development

Hybrid app development combines elements of both mobile app development and the web. It was developed using web technologies such as HTML, CSS, and JavaScript and then wrapped in a native framework to provide access to device-specific features. 

Further, the hybrid app allows them to be used on multiple platforms, such as iOS and Android, without having to be rewritten for each platform. 

The approach balances performance and development time but may need to provide a better user experience.

Here are some of the pros of hybrid app development:

  • Faster to develop than native apps.
  • Less expensive to develop.
  • Updated easily.

Here are some of the cons of hybrid app development:

  • Low performance.
  • Not user friendly
  • Limited features and operating system.

3. Web App Development

Web app development is building a mobile app using web technologies such as HTML, CSS, and JavaScript. 

Web apps are accessed through a mobile browser and do not require separate development for each platform. It is the quickest and cheapest approach to building a mobile app development.

Here are some of the pros and cons of web app development:


  • Quick and cheap to develop.
  • Accessed on any device with a web browser.
  • No need to separate development for each platform.


  • Slower than native apps.
  • Not compatible with all mobile devices.

Besides the three types of app development approaches mentioned above, there are other approaches to consider when building a team for startup app development, including:

  1. In-house development is when you build your app using your team of developers. In-house development gives you the most control over the development process but can be expensive and time-consuming.
  2. Outsourced development is applied when you hire a third-party development company to build your app. It can be less expensive and time-consuming, but you have less control over the process.
  3. Hybrid development is a combination of in-house and outsourced development. The approach can be a good way to get the best of both worlds.

Strategies to Choose App Development for Startup 

You might ask how to choose the right app development approach for a start-up. While there are many factors to consider when choosing an app development approach. Some of the most important app development strategies include:

1. Set the Timeline

One of the most important factors is the time to market. If you want to launch your app quickly, web app development might be the ideal choice. 

It is because web apps can be developed and deployed relatively quickly. 

2. Consider the Budget

If you have a limited budget, web app development may be the most cost-effective approach. Yet, if you have more resources, native app development may be the best choice.

3. User Experience

Native app development may be ideal if offering an outstanding user experience is a top concern. 

But hybrid app development may be the way to go if you want to compromise performance and development time.

4. Technical Expertise

Building an app requires various technical skills, including programming, design, and user experience.

You will need a team with the necessary expertise to develop your app or be willing to invest in hiring outside help.

In addition, you will also need the necessary resources, including equipment, software, and infrastructure, to support the development process.

5. Team Experience

The team must have experience with the required platforms and languages, user interface design, and teamwork. Consider their expertise in project management and resource allocation to ensure timely and cost-effective delivery.

Encourage your team to attend relevant conferences, workshops, and training sessions to stay updated with the latest technologies and remain competitive.


Selecting the right app development approach is a crucial decision that can determine the success of your startup app development. It requires thoroughly understanding the different app development strategies and carefully considering your needs.

In any case, it is important to prioritise the user experience when choosing an app development approach.

Users expect a seamless and intuitive app experience, regardless of the underlying technology. By keeping this in mind, you can make the best decision for your startup and increase your chances of success in the highly competitive app market.

Develop your startup's app with the help of experts at VirtualSpirit. Schedule a consultation here.

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