With 255 billion applications downloaded globally in the previous year, mobile apps are getting increasingly popular. To compete in this crowded industry, you must have solid mobile app marketing strategies.
As a startup owner, you may desire to accomplish successful app promotion after your product is released. It is when an app launch strategy and mobile app marketing are required.
Mobile app marketing is a plan for reaching companies’ target audience and convincing them to download and use their app. The plan includes a mix of marketing channels, such as paid advertising, social media, and content marketing.
Hence you need to know how to promote your app to gain awareness of users once your app is launched.
4 Ways for App Launch Strategy
The launch of your mobile app is a critical time. You need to make sure that you have a well-planned launch strategy in place to maximise your chances of success.
Here are several key elements of a successful app launch strategy include:
- Creating a buzz: You need to create excitement and buzz around your app before it launches. The buzzer can be through social media, PR, and other channels.
- Having a strong launch plan: The plans include the marketing activities you will undertake.
- Getting featured: Getting your app featured in the app store is a great way to get exposure and attract new users.
- Providing customer support: You need to provide excellent customer support to your users to keep them happy and engaged.
Method of Mobile App Marketing
Before jumping into the methods, you need to know the steps to creating a mobile app marketing strategy:
- Define your marketing audience: Who is your target audience for your app? What are their interests and needs?
- Set your goals: What do you want to achieve with your mobile app marketing strategy? Do you want to increase downloads, improve retention, or generate leads?
- Research your competition: What are other apps in your category doing? What are their strengths and weaknesses?
- Select marketing channels: Which marketing channels will you use to reach your intended audience?
- Create a content plan: What content will you create to promote your app?
- Track marketing results: Monitor your marketing progress to identify what is effective and what is not.
There are many different ways for mobile app marketing and app promotion. Several common methods include:
1. App Store Optimization (ASO)
App Store Optimization is the process of optimizing your app's listing in the app store so that it is more likely to be found by potential users, which can lead to more downloads and revenue.
ASO includes optimizing your app's title, keywords, description, screenshots, and videos. ASO can help you increase your app's visibility in the app store,
Here are some tips for ASO:
- Choose the right keywords for your app: When users search for apps in the app store, they use certain keywords. Make sure that your app's title and keywords include the most relevant keywords for your app.
- Write a compelling description: Ensure that your description is clear, concise, and persuasive.
- Use high-quality screenshots and videos: You must ensure that screenshots and videos are high quality and accurately represent your app.
- Track your results: It is important to track your ASO results so that you can see what's working and what's not. Several tools can help you track your ASO results.
2. Advertising
Advertising consists of two types: paid advertising and mobile app advertising.
- Paid Advertising
Paid advertising is a fast and effective way to reach a large number of people.
You can use platforms like Google Ads and Facebook Ads to target your ads to people who are likely to be interested in your app.
- Mobile App Advertising
Mobile app advertising has four different types, such as in-app advertising, banner ads, interstitial ads, and Native ads.
In-app advertising involves placing ads within other apps. On the other hand, banner ads appear both on websites and in apps.
Interstitial ads are full-screen ads that appear between app screens and native ads are designed to look like the content around them.
3. Social Media
Social media is a powerful tool for building awareness and engagement for your app.
You can create social media pages for your app and share interesting content, such as screenshots, videos, and blog posts.
4. Content Marketing
Content marketing and social media are closely intertwined. Content marketing is a long-term strategy for attracting and retaining users.
You should create blog posts, articles, infographics, and other content relevant to your target audience for your content marketing.
5. Public Relations
To increase awareness of your app, consider partnering with individuals who have a significant following, such as influencers.
In addition, reaching out to writers of articles and blogs to feature your app could be a valuable tactic to explore.
6. Word of Mouth
Word of mouth is often cited as one of the most powerful forms of advertising due to its ability to influence consumer behaviour.
To encourage your existing users to share your app with their friends and family, you can provide them with incentives such as discounts, access to exclusive features, or early access to new releases. Another way is to implement a referral program that provides incentives to both the referrer and the new user.
How to Market a Mobile App
App promotion is the process of getting people to download and use your app. It is an ongoing process that should start even before your app is launched.
Here are a few tips for promoting your mobile app:
- Create a strong app landing page: Your app landing page is the first impression that potential users will have of your app.
- Run pre-launch campaigns: Pre-launch campaigns can help to build excitement and anticipation for your app. You can use social media, email marketing, and other channels to promote your app before it is launched.
- Offer incentives for downloading your app: You can offer incentives, such as discounts, free trials, or exclusive content, to encourage people to download your app.
- Keep your app updated: Regularly update your app with new features and content to keep users engaged.
- Respond to user feedback: Make sure to respond to user feedback in a timely and helpful manner.
You can discuss VirtualSpirit’s teams to find the best mobile app marketing strategy for your product. Discuss your project here.
