Ruby on Rails for E-commerce: Building Online Stores with Spree Commerce
Published at October 16, 2023

In the ever-evolving world of e-commerce, choosing the right framework is crucial for the success of your online store. 

Ruby on Rails development is known for its elegance which has emerged as a formidable choice for building web applications. 

When combined with Spree Commerce, an open-source e-commerce platform built with Ruby on Rails, you get a powerful duo capable of creating seamless and feature-rich online stores.

As per Business Insider projections, mobile commerce is anticipated to reach $488 billion by 2024, constituting 44% of the entire e-commerce sector. This data underscores the growing preference for a mobile-first strategy among e-commerce brands.

Spree Commerce was specifically crafted with a focus on smartphone users. Websites developed using Spree Commerce boast an intuitive UI design. 

Additionally, the framework seamlessly integrates with frontend technologies used in Progressive Web App (PWA) development.

The Benefits of Ruby on Rails in E-commerce

Ruby on Rails, commonly referred to as Rails, is a web application framework that follows the principles of convention over configuration and doesn't repeat itself (DRY). These principles contribute to faster development, easier maintenance, and overall code elegance. 

With Rails, developers can rapidly build robust and scalable e-commerce applications, ensuring a smooth user experience.

What’s Spree Commerce?

Spree Commerce is an open-source e-commerce platform built on the Ruby on Rails framework. It provides a flexible and modular architecture, making it an ideal choice for businesses of all sizes. 

It is designed to be user-friendly for both developers and administrators, offering comprehensive solutions for building and managing online stores. Its key features include a modular architecture for customisation and more to cater to a diverse range of users shopping on various devices.

What Are the Benefits of Spree?

Here are the benefits of using Spree Commerce in small business e-commerce and all-size businesses:

  • Modular Customization: Customise your e-commerce platform to specific needs with Spree Commerce's adaptable, modular architecture.
  • Scalability for Business: Seamlessly grow your business as Spree Commerce supports a high volume of products, orders, and users.
  • User-Friendly Interface: Effortlessly manage products, orders, and customer data through Spree Commerce's intuitive and user-friendly interface.
  • Mobile-first Strategy: Ensure a smooth shopping experience across devices with Spree Commerce's commitment to mobile responsiveness and a mobile-first strategy.
  • Community Support: Access a supportive community and comprehensive documentation for guidance during installation, customisation, and integration.
  • Flexible Integration: Easily enhance your e-commerce site's functionality by integrating third-party tools and services, from payment gateways to shipping solutions.
  • Development Efficiency: Leverage the efficiency of Ruby on Rails development with Spree Commerce for rapid development, ensuring a robust and scalable e-commerce application with elegant code.
  • Adaptability for All Sizes: Spree Commerce's flexibility makes it an ideal choice for businesses of various sizes, from small enterprises to large corporations.

The Development Process with Ruby on Rails and Spree Commerce

  1. Installation and Setup: Setting up a new online store with Ruby on Rails and Spree Commerce is straightforward, thanks to comprehensive documentation and a supportive community.
  2. Customization: Leverage the flexibility of Spree Commerce to customise the look and feel of your online store, ensuring it aligns with your brand identity.
  3. Integration: Seamlessly integrate third-party tools and services to enhance the functionality of your e-commerce site, from payment gateways to shipping solutions.
  4. Testing and Deployment: Ruby on Rails testing framework and deployment tools make it easy to ensure the reliability and performance of your online store before it goes live.

Examples of E-commerce Websites Using Spree Commerce

Explore e-commerce excellence with websites using Spree Commerce. These platforms not only showcase the versatility of Spree but also excel in mobile accessibility, ensuring a smooth shopping experience on the go.

1. MAC Online

Mac Online is an Apple equipment and accessories store based in Chile. This e-commerce website, built on the Spree Commerce platform, offers a diverse range of Apple products and accessories to cater to tech enthusiasts in the region. 

The modular architecture of Spree Commerce enables Mac Online to customise its online platform, ensuring adaptability to the ever-evolving tech market. It efficiently manages products, enhances the user interface, and scales its e-commerce operations.

2. Finery London

Finery London is a women's fashion brand emphasising exceptional design and premium quality at affordable prices. The brand's online platform mirrors its sophisticated design ethos, providing users an outstanding experience through a sleek and modern interface.

Using Spree to drive its website, the brand achieved distinction when its site was named Website of the Year at the Retail Systems 2016 award ceremony. In the inaugural year of unveiling the Spree-driven website, Finery London accomplished a remarkable milestone, achieving £5 million in online sales.

3. Superpedestrian

Superpedestrian provides customers with access to cutting-edge technology, capable of converting any bicycle into an electric one, enhancing the joy and comfort of cycling. Given the distinctive nature of this service, Superpedestrian requires more than a conventional online store.

The company prioritised the creation of a website offering an optimal user experience, guiding customers seamlessly through the entire purchasing process. 

The concept revolves around a platform that addresses all questions and dispels doubts as they arise. The clear and minimalist design, empowered by Spree, contributes to the development of a user-friendly interface.

4. Happy Fresh

Happy Fresh stands as a leading grocery delivery marketplace serving the vibrant community of Indonesia. 

This innovative platform has redefined the way people shop for groceries, offering a convenient and efficient solution to meet the daily needs of customers. 

By using Spree Commerce, Happy Fresh ensures a seamless and user-friendly online shopping experience. 

From fresh produce to household essentials, Happy Fresh caters to diverse preferences, contributing to the ease and satisfaction of customers throughout Indonesia.

Wrapping Up

The combination of Ruby on Rails and Spree Commerce provides a robust foundation for building feature-rich and scalable e-commerce platforms. 

Whether you're launching a new online store or looking to upgrade your current solution, the power and flexibility of these technologies make them a compelling choice for businesses seeking success in the competitive world of e-commerce. 

Embrace the efficiency of Ruby on Rails and the versatility of Spree Commerce to create an online shopping experience that delights customers and drives business growth.

Are you in search of a skilled team to harness the benefits of Spree? Reach out to us; we possess extensive expertise in crafting e-commerce platforms for clients across diverse industries.


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