In the Digital Era business website is the primary promotional channel for every company. That is why many small business entrepreneurs, who don‘t want to spend money on web development and web design services are trying to create a website by themselves.
A business website is not the same as a personal blog or a social media profile. You need to create the website that perfectly reflects your company‘s mission, and that resonates with the messages you are trying to send to the targeted audience.
If you want to create your own website, you will need to think about hundreds of small details, from finding a perfect domain for your company to creating a stable on- and off- page SEO strategy. The website development and design are just a part of webmasters‘ responsibilities.
Still, these two are often the most challenging and complex tasks for people who have never created a website before. That is why we decided to help entrepreneurs who work outside the IT niche and list the easiest ways for creating a website for your company. In this article we have presented the most common paths beginner entrepreneurs take when they want to launch their business in the digital market and make use of the benefits a business website brings.
WordPress is the most popular CMS that allows you to create a website with minimum development knowledge. It offers both free and paid themes and hundreds of plugins that help you to add specific functionalities to the website you are creating.
WordPress community has published hundreds of free themes and plugins. Free themes usually come with limited customization options, but some of them are as good as the paid ones. All themes come with the WYSIWYG editor, which allows you to add text, photos, video and audio files to the website‘s posts and pages.
One of the ways to make your WordPress website creation easier is to add a page builder plugin to your. These useful apps allow you to design pages and posts with the use of drag and drop functionality. The most famous free page builder is the Page Builder by Site Origin, which allows you to download dozens of widget packages created by the loyal community of followers.
WordPress is by far the most popular CMS, but you can also choose many other content management systems that will allow you to create your website structure and content without coding. Free CMS platforms like Joomla and Drupal offer entirely different functionalities. While Joomla is similar to WordPress, Drupal is oriented towards more experienced web developers, who want to create complex websites with two or more access layers.
Web builders are independent platforms for creating and maintaining websites. They offer a wide variety of functionalities including responsive design, retina images, forms, menus, etc. Most web builders use the freemium financial method. The basic platform with a very limited number of functionalities can be used for free, while paid packages cost from several dozens to several hundred dollars per year, depending on the chosen features. Web builders are a good option for small-time entrepreneurs, and those, who are still not ready to invest significant money and time into creating their online presentation.
Many platforms allow users to create websites with their interface. For example, the Medium is probably the most popular platform that offers this type of functionality to bloggers. There are also platforms that allow users to create more complex websites, with additional features. The best example for this is Shopify, an e-commerce platform that allows users to create fully functional online stores and sell their products while using the company's layout.
Although this is not recommendable, many companies use their social media pages as their business websites. There entrepreneurs list their contacts and share content on the timeline. Recently, Facebook has offered dozens of functionalities directed at small time entrepreneurs. You can add reviews and testimonials to your Facebook page, use it for selling products, or even run a direct contact channel and promote with the paid ads. LinkedIn offers similar features, and it is very popular, as the main digital base for businesses that target corporate employees and business people.
This is the most secure option that will provide you with the fully customized website, with a modern design and plenty of additional features. Hiring the right web developer is not an easy task, but it is also the only right way to build a business website, if you don't have the previous web development experience or the time to deal with complex website creation. This may be a little bit more demanding for your company’s budget, but these investments are well worth it on the long run.
Hiring a development company is also great because they can equip your website with additional security layers, which is very important for platforms that include purchasing functionalities. If you don’t hire a development professional for designing your website security and rely on your knowledge or the self-taught developers you can find on freelance marketplaces, you are risking to become a victim of data breach. Hackers can easily steal your data and use it to threaten your customers and destroy your business.
These are just some of the reasons why hiring a competent web development agency is the best shortcut for website creation. So stop loosing your precious time on reading huge tutorials and trying to write the code for displaying the „Hello World“ message. Instead, contact Virtual Spirit developers and get the perfectly crafted business web page, in no time.