Building an app is a great way to engage with users, but app monetisation platforms allow developers to make money from their apps. Choosing the best platform for your needs can be challenging with many available options.
User spending on mobile applications reached a record high of $33 billion in the first quarter of 2022, according to a survey published by Forbes. In addition, the COVID-19 pandemic has played a significant role as more people are spending time at home and relying on mobile apps for entertainment and work-related activities.
Integrating app monetisation strategies to generate revenue is increasingly seen as the best path to mobile app success. Hence it's essential to have a strong app monetisation model for both free and paid mobile apps in place when developing an app. So without further ado, let’s delve into the definition of an app monetisation platform and the top five platforms for app monetisation.
What is an App Monetisation Platform?
According to Adjust, an app monetisation platform is a technology that enables mobile app developers to monetise their apps by integrating various monetisation strategies.
The strategies are in-app purchases, subscription models, advertising, and sponsorships. These platforms provide developers with a range of tools and services to help them generate revenue from their apps while maintaining a positive user experience.
5 Platforms for App Monetisation
To make revenue from your app, let’s take a look at the top 5 platforms for app monetisation in 2023 below.
1. Google Admob
Google Admob is a product from Google with high-quality advertisements. Google Admob makes it simple for developers to monetise their mobile applications.
Global advertiser demand, creative ad formats, and cutting-edge app monetisation technologies are all combined by Admob to optimise the value of every impression for users.
So, how does Google Admob work? According to its official website, here are features of Google Admob.
- The Google Ad Network: Those that want to advertise their products or services to app users create and pay for advertisements. AdMob works with companies that pay to display relevant ads to your users when you allow room for advertisements in your app.
- Ad mediation: AdMob takes care of the grunt work to ensure that you're showing advertisements from the networks with the greatest payouts and generating the highest cost per thousand impressions (CPM).
- Hybrid business models: In-app purchases (IAP) and other revenue streams, such as in-app advertising combined to produce a balanced and long-lasting source of income.
Google Admob compatible with iOs, Android, C++, and Unity.
2. Google AdX
A marketplace where ads can be bought and sold using real-time bidding is known as Google AdX or DoubleClick Ad Exchange (AdX). It provides a large number of advertisers hosting effective campaigns and maximises publisher income contribution.
How does Google AdX work?
In order to buy and sell display advertising space, buyers and sellers could use DoubleClick, a very well-liked real-time marketplace. In 2018, Google discontinued the AdWords and DoubleClick names. Instead, the Google Marketing Platform now includes Google 360 and the advertiser products from DoubleClick.
Google Ad Manager incorporates DoubleClick for Publishers and DoubleClick Ad Exchange. Because the platform chooses the highest-paying bid automatically, sellers can make more money in an ad exchange than they would by selling advertising directly. On the other hand, buyers have more access to websites and publishers.
Here are some of the features of Google AdX:
- Publishers can use ad networks that aren't authorised by Google.
- Publishers are able to specify whether their inventory is branded, anonymous, or both.
- Offers a limited number of excellent advertisers' premium ad inventory.
3. Meta Audience Network (Facebook)
One of the most popular platforms for app monetisation used by advertisers to reach users of other applications is Facebook Audience. It provides many benefits, including video inserts, native positions, and banner placement. As users click on Facebook advertising, app producers receive a portion of the revenue.
How does Meta Audience Network work?
For those who have apps, Facebook's audience network offers a means of generating revenue. Anyone may sign up for Facebook's Audience Network, and when users interact with the advertising in your app, a portion of the company's ad revenue goes to you.
Further, because ad formats are adaptable, mobile apps that show audience network ads can incorporate native ads while maintaining the consistency of their design. Because of this, users will have a better overall experience with this advertising, improving their performance.
Here are some features of the Meta Audience Network:
- Advertisements are placed on a separate platform.
- In comparison to Instagram and Facebook placements, those made via the Audience Network system are acceptable.
- You can increase your advertising budget and reach by doing so.
4. AppLovin
AppLovin is a mobile technology company with its main office in Palo Alto, California, and was founded in 2012. Through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs, AppLovin enables developers of all sizes to market, monetise, analyse, and publish their apps.
How does Applovin work?
AppLovin's software gives developers the ability to target and identify the ideal users for their apps anywhere in the world. The most relevant, highest-value users may be the focus of developers' user acquisition and revenue goals.
By maximising their mobile app ad inventory monetisation, developers use AppLovin's Software to create additional revenue. Using AppLovin's personalised user dashboards, developers get access to thorough real-time information that helps in campaign optimisation, user engagement improvement, and return on investment (ROI) management.
Here are some features of Applovin:
- Users and the app develop an engaging platform.
- The performance of the app is monitored using a specialised interface.
- Designed to increase the app's worth through gradual monetisation strategies.
5. InMobi
A straightforward commercial attempt led to InMobi being a widely used app monetisation platform. It swiftly developed into a top global independent creative platform and a worldwide success.
InMobi has operations in the USA, UK, India, China, Indonesia, Malaysia, Australia, and more in addition to its headquarters in Singapore.
How does InMobi work?
The InMobi app monetisation platform offers improved ROI on mobile-based marketing and works on a worldwide scale, which is a terrific feature. Using this platform, you may draw users at different points in their development. The available ad formats include a banner, native, video, rich media, and interstitial.
Here are some features of InMobi:
- Allows for both web and app-based advertising.
- Use a variety of ad formats.
- Gives developers of mobile apps access to a Software Development Kit (SDK).
- A variety of setup and advertising options are available on the server.
InMobi is compatible with CPC and CPI advertising campaigns are available for mobile web, iOS, and Android.
Wrapping Up
Mobile app monetisation platforms are essential for app developers to gain revenues from their mobile apps. Since each platform has its qualities, developers must carefully consider which is most appropriate for their requirements.
The integrated technologies and services that each platform offers should also be assessed when making a decision. The decision that best meets their objectives and generates the most revenue ultimately rests with the app developer or publisher.
Get VirtualSpirit professional advice on the best app monetisation platform for your app! Talk with a monetisation specialist for mobile apps today!
