The real estate app development is currently undergoing a significant transformation in the digital era, which is quite exciting.
One study mentioned that the virtual tour software market was valued at $340.7 million in 2022 and is projected to reach $941.3 million by 2030. Virtual tour software tools are widely used for viewing properties virtually.
With the emergence of virtual tours and 3D visualisation, the way properties are marketed and viewed has reached new levels of awesomeness.
Tech-savvy young adults are attracted and engaged by virtual tours in real estate apps, which allow them to explore rooms, examine details, and get a genuine feel for the property without the need for physical visits.
Therefore, if you want to learn how to create virtual tours for real estate apps, then this article is perfect for you.
Benefits of Using Virtual Tours in Real Estate App Development
Before diving into the step-by-step process of creating real estate apps with virtual tours, it is important to understand the benefits of virtual tours and 3D visualisation for both real estate app development and property marketing.
- Enhanced Property Viewing Experience
Virtual tours provide potential buyers with a realistic and immersive property viewing experience.
Static images and videos are no longer the only way to view properties. With virtual tours, users can explore every room, examine details, and get a genuine feel for the property without the need for physical visits.
- View Property in Dynamic Way
Property owners can use virtual tours to showcase their properties' features more dynamically.
For example, a virtual tour can show how a room would look with different furniture or paint colours. So, potential buyers can visualise themselves living in the property and make a more informed decision about whether or not to buy it.
- More than Photos and Videos
Conventional 2D photos or videos are significantly enhanced by virtual tours, which provide an interactive experience.
Buyers can conveniently explore a property from the comfort of their own homes with a virtual tour in the real estate app. The platform also enables them to zoom in on specific areas and carefully examine every detail.
Benefits of Using Virtual Tours and 3D Visualisation in Real Estate Marketing
Real estate professionals consider virtual tours or virtual assistants as an invaluable tool that has revolutionised the way they market properties.
Here are some key benefits of using virtual tours in real estate marketing:
- Property Transparency
Virtual tours provide a level of transparency that traditional photos and descriptions cannot match.
Buyers or renters can see the property from every angle, reducing surprises or disappointments when they physically visit.
- Wider Reach and Accessibility
Real estate marketing is expanded and a diverse pool of interested buyers is attracted by virtual tours, which break down geographical barriers.
Potential buyers from worldwide can explore properties remotely. It also expands options for international buyers who could not consider properties in certain locations before.
- Cost and Time Savings
Virtual tours save both time and money for real estate professionals and clients.
Instead of travelling to multiple properties, clients can narrow down their options by viewing virtual tours from the comfort of their homes. This way will streamline the property search process.
- Competitive Advantage
Users prefer apps with unique and immersive property viewing experiences.
By leveraging virtual tours, real estate apps can stand out from their competitors, attracting a larger user base and increasing user engagement.
These competitive edges can lead to higher app downloads, increased user retention, and ultimately, more successful conversions.
How to Create Virtual Tours for Real Estate Apps
Creating captivating virtual tours for real estate app development is a crucial aspect of modern property marketing.
By following these steps, you can bring properties to life and provide an immersive experience for potential buyers:
1. Prepare the Property
Before capturing a virtual tour, ensure that the property is clean, well-lit, and staged appropriately.
Remove any clutter and highlight the property's best features.
2. Choose the Right Equipment
Invest in a quality 360-degree camera or hire a professional photographer who specialises in real estate photography.
Ensure that the equipment captures high-resolution images and offers seamless integration with virtual tour software.
3. Select a Virtual Tour Platform
There are several virtual tour platforms available, each with its unique features and capabilities.
Research and choose a platform that aligns with your specific requirements and budget.
4. Capture and Stitch Images
Using the chosen camera or photographer, capture a series of high-quality images of the property.
Make sure that you cover each room and highlight key areas. Use virtual tour software to stitch these images together, creating a seamless and immersive experience.
5. Enhance the Tour
To make the virtual tour more engaging, consider adding interactive elements such as hotspots, floor plans, and detailed property information.
Utilise 3D visualisation techniques to provide a realistic representation of the property.
6. Optimise for Mobile Devices
With the target audience being young people, it is essential to optimise the virtual tour for mobile devices.
Load the tour quickly, make it mobile-responsive, and provide an intuitive user experience.
Wrapping Up
Adding virtual tours improves the property viewing process, increases engagement, and gives a competitive edge.
Stay ahead of the curve and embrace the potential of virtual tours and 3D visualisation in real estate marketing and app development.
For optimal results, it is highly recommended to engage the services of a professional for your real estate app development needs.
If you have not yet found an expert for a real estate app, rest assured that VirtualSpirit is here to provide you with top-notch assistance. Contact us here for a free consultation.
